Which Element of the Marketing Mix Is Demonstrated When Mars

question 193

Multiple Choice

Which element of the marketing mix is demonstrated when Mars, Inc., has a sale on M&M brand candies?

• A)product
• B)price
• C)promotion
• D)place
• E)production

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Definitions:

Social Marketing

The use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole.

Corporate Giving

The act of corporations donating resources, such as money or goods, to charitable organizations or causes.

Adult Literacy

The ability of adults to read, write, and understand information, enabling them to function effectively in society.

Maple Leaf Foods

A major Canadian food processing company known for its products in the meat, poultry, and plant-based food industry.