In the Performing Arts World, Box Office Technology Has Remained

question 142

Multiple Choice

In the performing arts world, box office technology has remained virtually unchanged since the 1980s. Tessitura is trying to change that by tracking every patron transaction, including ticket purchases, fund-raising, volunteering, and gift shop purchases, in one database. The information can help symphonies, operas, and theaters develop customer profiles to tailor sales messages to specific individuals. Tessitura will allow arts groups to engage in

• A)market aggregation.
• B)relationship marketing.
• C)societal marketing.
• D)market mining.
• E)mainstream marketing.

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Definitions:

Net Present Value

Calculating the variance between the present-day value of cash flows in and out over an established timeframe.

Average Accounting Return

The ratio of average net income to average invested capital, often used in financial analysis to assess investment attractiveness.

Profitability Index

A financial metric that calculates the ratio of the present value of future cash flows from an investment to the initial investment cost, used to evaluate the desirability of projects.

Present Value

Present value refers to the current value of a future amount of money or series of cash flows, calculated using a specific rate of return.