All of the Following Statements About the Overall Marketing Program

question 115

Multiple Choice

All of the following statements about the overall marketing program for 3M's Post-it Flag Highlighters are true except

• A)David Windorski, a 3M inventor, designed the second generation of Post-it Flag Highlighters and Pens without the rotating cover to make it easier to insert replacement flags.
• B)students were initially the intended target market for the Post-it Flag Highlighter.
• C)in his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
• D)David Windorski, the designer of the Post-it Flag Highlighter, appeared on "The Oprah Winfrey Show" so she could thank him in person for "his most incredible invention."
• E)3M recently introduced additions to the Post-it Flag+ line: a Post-it Flag+ Gel Pen and a Post-it Flag+ Permanent Marker.

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Definitions:

Business Practices Act

Legislation aimed at preventing unfair or deceptive business practices and promoting fair competition.

Breach

Breach is the violation or non-fulfillment of a legal obligation, agreement, or contract, which could lead to legal action or penalties against the party at fault.

Credit Arrangement

An agreement between a lender and a borrower regarding the loan terms, repayment conditions, and interest rates.

Credit Report

A detailed report of an individual's credit history prepared by a credit bureau.