Which of the Following Statements About Marketing Departments Is Most

question 45

Multiple Choice

Which of the following statements about marketing departments is most accurate?

• A)The marketing department should work solely with people within its own department.
• B)The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
• C)The marketing department is only responsible for the four Ps, not the seven Ps.
• D)The marketing department is only responsible for market research, supervision of product development, and product promotion.
• E)The marketing department must work closely with other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.