A Farmhand Would Like to Buy a Moped Scooter to Commute

question 130

Multiple Choice

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch. He doesn't know how to find a dealer though, and doesn't have Internet access. Which of the following reasons explain why marketing fails to occur here?

• A)There are not two or more parties with unsatisfied needs.
• B)A desire to satisfy a need is missing.
• C)No assessments of consumer wants and needs have been made.
• D)There is no way for the parties involved to communicate.
• E)The ability to satisfy a need is missing.

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Definitions:

Inbound Telemarketing

A marketing approach where a company receives calls from interested customers or potential leads, often as a result of advertising or promotional activities.

Catalog Phone Banks

Call centers dedicated to handling orders and inquiries for products listed in catalogs, providing customer service and sales support.

Inside Order Takers

Employees within a company who manage orders from customers or clients, typically working from an office rather than the field.

Outside Order Takers

Outside order takers are sales personnel who visit customers or potential clients in their place of business or residence to take orders directly.