The Element of the Marketing Mix That Describes a Means

question 162

Multiple Choice

The element of the marketing mix that describes a means of getting the product to the consumer is known as

• A) a product.
• B) the price.
• C) promotion.
• D) the place.
• E) the process.

---

Definitions:

Merchandise

Goods or items that a business sells to its customers.

Forward Contract

A non-standardized agreement between two parties to buy or sell an asset at a specified future time at a price agreed upon today.

Spot Rates

The current cost at which one can buy or sell a certain currency, ready for instant delivery.

Merchandise

Items or products that a company buys to sell to its customers in the course of its business.