After an Assessment of Needs,a Marketing Manager Must Translate Ideas

question 175

Multiple Choice

After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

• A)marketing strategy.
• B)macromarketing agenda.
• C)micromarketing agenda.
• D)marketing program.
• E)marketing concept.

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Definitions:

Breakeven Analysis Account

A financial calculation that determines the point at which the cost of producing a product equals the revenue made from selling the product.

Quick Ratio

A financial metric that measures a company's ability to meet its short-term obligations with its most liquid assets.

Cash in Hand

The amount of cash a company or individual possesses that is readily available for use.

Inventories

The complete list of items such as products, goods in production, or materials that a company holds, intended for sale or use in the production process.