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Twitter is a website that offers a social networking service, enabling its users to send and read other users' messages or conversations called tweets, which are text-based posts of up to 140 characters displayed on the user's profile page. Connected to each "tweet" is a rich details pane that provides additional information, deeper context, and embedded media. Companies are just beginning to use Twitter as a tool in their relationship marketing programs. In what ways could Twitter be used to benefit both the customer and the organization?
Human Capital
The capabilities, insights, and background held by either an individual or a collective, regarded in relation to their economic or strategic value to a company or a state.
Business Strategy
A plan of action designed to achieve a long-term or overall aim and to secure a competitive position in the market.
Team Learning
The interaction of individual ideas and efforts toward a team objective that results in outcomes that exceed the capabilities of any individual on the team.
Learning Organization
An organization that facilitates the learning of its members and continuously transforms itself to better respond to market and environmental changes.
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