There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 69

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies?

• A)Use different color fonts or paper to represent different sections of your plan.
• B)Do not use a business plan unless you plan to borrow at least $100,000.
• C)Be positive and specific to convey potential success.
• D)Include as an attachment the résumés for all key players in your management team.
• E)To save paper, send the plan in digital (Adobe Acrobat PDF) format to all potential investors.

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Definitions:

Drive-Reduction

A motivational concept suggesting that humans act to alleviate physical or psychological needs, aiming at maintaining homeostasis.

Safety

The state of being safeguarded against or not prone to causing harm, peril, or damage.

Esteem

A regard for oneself with respect or admiration, often seen as a component of self-worth or self-respect.

Belongingness And Love

A fundamental human need to be an accepted member of a group and to form meaningful attachments with others.