Elements in a Marketing Plan Depend on Who the Audience

question 70

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is. For example, the marketing plan for an external audience would

• A) give a broad general overview.
• B) function as a sales document.
• C) be more informally written.
• D) be directed to the people who would be affected by it.
• E) be directed to the people who must implement the plan.

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Definitions:

Accurate

Precisely correct, exact, or without error.

Cent

A monetary unit that is equal to one hundredth of the basic unit of currency in many countries, including the United States.

Accurate

The degree to which the result of a measurement, calculation, or specification conforms to the correct value or a standard.

Cent

A Cent is a monetary unit that represents one hundredth of the base unit of currency in many countries, such as the United States dollar, Euro, and others.