Which of the Following Statements Regarding Marketing and Business Plans

question 27

Multiple Choice

Which of the following statements regarding marketing and business plans is most accurate?

• A)In contrast to a marketing plan,a business plan is a road map for the entire organization for a specified future period of time,such as one year or five years.
• B)In contrast to a business plan,a marketing plan is a road map for the entire organization for a specified future period of time,such as one year or five years.
• C)A marketing plan contains a greater degree of detail regarding research and development,operations,and manufacturing activities of the organization.
• D)A business plan is used for industrial products and a marketing plan is used for consumer products.
• E)A business plan is used for manufactured products and a marketing plan is used for services.

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Definitions:

Internal Control

Processes and procedures implemented by an organization to ensure the integrity of financial and accounting information, promote accountability, and prevent fraud.

External Control

Refers to the belief that one's behavior and outcomes are influenced or dictated by external forces beyond one's personal control.

Interactional Psychology

The psychological approach to understanding human behavior that involves knowing something about the person and about the situation.

Environmental Influences

External factors surrounding an individual or system that affect its development, behavior, or operations.