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To help buyers see the many different uses for Howlin' Coyote Chili, the company has
Irrational Beliefs
Thoughts and beliefs that are not based on reason or logic, often leading to negative emotions and behaviors.
Psychological Hardiness
A cluster of traits that buffer stress and are characterized by commitment, challenge, and control.
Self-Efficacy Expectations
The belief in one's capabilities to organize and execute the courses of action required to manage prospective situations.
Coronary-Prone Behavior
describes personality traits and behaviors, such as Type A behavior pattern, that are associated with a higher risk of coronary heart disease.
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Q230: The people who use the products and