The Greatest Single Factor in a New Product's Failure Is

question 56

Multiple Choice

The greatest single factor in a new product's failure is

• A) a lack of advertising and promotion.
• B) attempting to reach a target market that is too small.
• C) too few competitors.
• D) insignificant points of difference.
• E) lack of experienced management.

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Definitions:

Marginal Costs

The additional cost incurred by producing one more unit of a good or service, crucial for making production and pricing decisions.

Marginal Benefits

The incremental satisfaction or benefit a consumer derives from consuming an additional unit of a good or service.

Net Benefits

The total benefits of a decision or project after subtracting all the costs associated with it.

Total Cost

The complete cost of producing a good or service, combining both fixed and variable expenses.