Which of the Following Statements Regarding the Appendices Section of a Marketing

question 25

Multiple Choice

Which of the following statements regarding the appendices section of a marketing plan is most accurate?

• A)An appendix is not necessary if the body of the marketing plan was properly written.
• B)An appendix should never have more than one page for every seven in the marketing plan.
• C)The nature and number of pages in an appendix should directly relate to the audience and its purpose.
• D)It is best to include a variety of representations (graphs, tables, photographs, diagrams, etc.) rather than one single type (all graphs, all tables, etc.).
• E)There is no need to label Appendices A, B, C, etc., unless each appendix represents an entirely different product, product line, or division.

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Definitions:

Economic Liquidity

The ease with which an asset can be converted into cash without affecting its market price.

U.S. Government Securities

Financial instruments issued by the United States Department of the Treasury to finance the federal government's operations, regarded as safe investments due to government backing.

Financial Crisis

A broad term for a situation where financial assets suddenly lose a large part of their nominal value.

Discount Rate

The interest rate charged by central banks on loans they provide to commercial banks.