Referent Power Is Based on the User's Personal Relationships with Others

question 124

True/False

Referent power is based on the user's personal relationships with others.

---

Definitions:

Promotional Activities

Marketing efforts aimed at increasing awareness, sales, and interest in a product or service through various strategies and channels.

Profitable

A financial state or condition where income exceeds expenses, leading to a net gain.

Retailers

Businesses or individuals that sell goods directly to consumers for their use and consumption, acting as the final link in the supply chain.

Vertical Contracts

Agreements between companies at different levels of the supply chain, such as between a manufacturer and a retailer, to govern the terms of purchase and sale.