For Every Dollar Advertisers Pay to Reach a Print Newspaper

question 8

Multiple Choice

For every dollar advertisers pay to reach a print newspaper reader,they pay about _________ to reach an online reader.

• A)5-10 cents
• B)about 25 cents
• C)about 50 cents
• D)about 75 cents
• E)about the same ($1)

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Definitions:

Independent Variables

Variables in an experiment or study that are manipulated or categorized by the researcher to determine their effect on dependent variables.

Durbin-Watson Statistic

A test statistic used to identify the presence of autocorrelation (correlation of adjacent residuals) in the residuals from a regression analysis.

First-Order Autocorrelation

A statistical measure of the relationship between a variable's current value and its immediate previous value.

Durbin-Watson Test

A statistical method designed to identify the existence of autocorrelation with a single lag in the residuals resulting from a regression study.