Researchers Argue That When Culturally and Socially Diverse People Become

question 30

Multiple Choice

Researchers argue that when culturally and socially diverse people become more similar due to heavy TV viewing,____________ has occurred.

• A)catharsis
• B)mainstreaming
• C)resonance
• D)framing
• E)crystallization

Understand the concept of value-based market segmentation.

Identify ethical concerns in targeting specific market segments.

Recognize the significance of behavior segmentation in B2B markets.

Identify the bases for segmenting international markets.

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Definitions:

Affirmative Action Programs

Policies or practices that aim to increase opportunities for minorities and women in employment and education by considering those attributes in selection processes.

Discriminatory Practices

Unfair treatment of individuals or groups based on characteristics such as race, gender, age, or sexual orientation.

Organization Diversity

The inclusion of a wide range of differences among individuals and groups within an organization, such as race, gender, age, and culture.

Community Diversity

The inclusion and representation of a wide range of cultural, ethnic, and demographic groups within a community.