________ Occurs When Companies Create Messages That Are So Intriguing

question 28

Multiple Choice

________ occurs when companies create messages that are so intriguing that consumers share them with others.

• A)viral advertising
• B)citizen hype
• C)advertising-on-demand
• D)ad identification
• E)vertical mousetrap

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Definitions:

Intestinal Lipase

An enzyme that digests fat.

Sucrase

An enzyme that catalyzes the hydrolysis of sucrose into glucose and fructose.

Nuclease

An enzyme that cuts DNA or RNA by breaking their phosphodiester bonds, playing roles in DNA repair, replication, and the maintenance of genome stability.

Lactase

An enzyme that breaks down lactose into glucose and galactose, facilitating the digestion of milk products.