Positioning Is Most Commonly Considered During the _________ Phase of an Ad

question 20

Multiple Choice

Positioning is most commonly considered during the _________ phase of an ad campaign.

• A)choosing marketing strategy
• B)buying space/time
• C)producing the ads
• D)translating the theme
• E)selecting the main appeal/theme

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Definitions:

Customized

Tailored specifically to meet the individual needs or preferences of a customer or user.

Target Markets

Distinct segments of consumers or organizations that a business tailors its products, services, and marketing efforts towards.

Priced

Refers to the assignment of a monetary value to a product or service, typically determined by cost, competition, and demand factors.

Direct Marketing

A type of advertising strategy that reaches out to potential customers directly, using emails, mail, and phone calls, bypassing traditional retail channels.