________ Occurs When Companies Create Messages That Are So Intriguing

question 28

Multiple Choice

________ occurs when companies create messages that are so intriguing that consumers share them with others.

• A)viral advertising
• B)citizen hype
• C)advertising-on-demand
• D)ad identification
• E)vertical mousetrap

---

Definitions:

Capital

Financial assets or the value of assets owned by a business, used in producing goods or services or invested to generate income.