Examlex
________ occurs when companies create messages that are so intriguing that consumers share them with others.
Discriminate Hiring
The practice of unfairly favoring or rejecting job candidates based on non-job-related characteristics such as race, gender, or age.
Hugo Münsterberg
A German-American psychologist known for his pioneering work in applied psychology, particularly in the fields of industrial and organizational psychology.
Wilhelm Wundt
A German physiologist and philosopher, widely regarded as the father of experimental psychology.
Industrial Psychology
The scientific study of human behavior in the workplace and applies psychological theories and principles to organizations.
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