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The Internet has had little effect on the PR industry.
Force-coercion Strategy
A change strategy that pursues change through formal authority and/or the use of rewards or punishments.
Rational Persuasion Strategy
A change strategy that pursues change through empirical data and rational argument.
Environmental-adaptive Strategy
Environmental-adaptive Strategy involves an organization's approach to adapting and evolving in response to changes and challenges in its external environment, rather than attempting to change the environment itself.
Shared Power Strategy
A management approach that distributes decision-making authority and power more evenly across levels within the organization.
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