The Best Way to Evaluate the Effectiveness of a PR

question 31

True/False

The best way to evaluate the effectiveness of a PR campaign is to count press clippings.

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Definitions:

Liabilities

A company's financial debts or obligations that arise during the course of business operations.

Accounts Receivables

Dues owed by customers to a firm for the provision of goods or services that have been delivered but remain unpaid.

Accounts Receivable

Represents money owed by customers to a company in exchange for goods or services that have been delivered but not yet paid for.

Accounts Payable

Money owed by a business to its suppliers shown as a liability on the company's balance sheet.