Examlex
The BCF model describes a conflict in terms of:
Core Benefit Propositions
The fundamental value or advantage that a product or service offers to customers, addressing their needs or solving their problems.
Marketing Mix Elements
Components of a marketing plan which include product, price, place, and promotion, often extended to include people, processes, and physical evidence.
Product Protocols
Guidelines and standards that govern the development, testing, and release of products.
Points of Difference
Unique features or attributes of a product, service, or brand that set it apart from its competitors.
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