National Cable Networks May Charge Local Cable Systems a Fee

question 14

Multiple Choice

National cable networks may charge local cable systems a fee based on the number of subscribers to the local system.This fee is called a:

• A)carriage fee
• B)pay per view
• C)must carry fee
• D)PVR fee
• E)retransmission charge

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Definitions:

Compensation Method

The method of offsetting negative product aspects with better benefit aspects.

Valid Objection

A genuine concern or issue raised by a prospective buyer that needs to be addressed or resolved by the seller for the sales process to advance.

Prospect's Objection

The concerns or hesitations raised by a potential customer against purchasing a product or service.

Reason To Buy

The motivation or justification that persuades a customer to make a purchase.