Which of the Following Would Make Traditional Sweeps Periods Less

question 32

Multiple Choice

Which of the following would make traditional sweeps periods less meaningful?

• A)increasing the size of the Nielsen sample
• B)Nielsen moving away from diaries to local-market People Meters
• C)increasing the accuracy of ratings
• D)changing the formula for calculating shares
• E)greater oversight of Nielsen by the MRC

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Definitions:

Meteoroid Impact

Meteoroid impact refers to the collision of a meteoroid with another celestial body, such as Earth, resulting in the creation of impact craters and sometimes initiating geological changes.

Upheaval Dome

A geological structure caused by the upward movement of underground salt creating a dome-shaped feature on the Earth’s surface.

Igneous Body

A mass of igneous rock formed from magma that has cooled and solidified either beneath the Earth's surface or upon it.

Meteorite Fragments

Pieces of a meteor that have survived the passage through Earth's atmosphere and landed on the surface.