Social Media Can Cause Problems for Broadcasters as with the Connecticut

question 31

Short Answer

Social media can cause problems for broadcasters as with the Connecticut TV station whose fans created a Facebook page to encourage the station to reverse the decision not to renew the contract of its long-time meteorologist.Have you personally been involved or watch as a third party as social media was used to force a broadcaster to change a policy or program decision?

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Definitions:

Need-Based Theory

A motivational theory suggesting that behavior is driven by an individual's desire to fulfill unmet needs, ranging from basic survival needs to complex psychological needs.

Fixed Ratio Schedules

A reinforcement strategy in which a response is rewarded only after a specified number of responses, used in various contexts, including behavioral psychology.

Reinforcement Theory

A theory in psychology that suggests behavior is motivated by its consequences, with reinforcement used to increase or decrease specific behaviors.

Behavior

The actions or reactions of an individual or system in response to external or internal stimuli.