Which of the Following Is a Force Behind the Fractionalization

question 2

Multiple Choice

Which of the following is a force behind the fractionalization or segmentation of the mass audience?

• A)more media to choose from
• B)time has become a scarce commodity
• C)a switch from mass marketing to target marketing
• D)all of these
• E)none of these

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Definitions:

Sample Variance

A statistical measure of the dispersion or variability within a sample dataset.

Populations

A complete set of individuals, items, or data from which a statistical sample can be drawn for a study.

Chi-square Value

A statistic used to measure how expectations compare to actual observed data, often used in hypothesis testing.

One-tailed Test

A statistical test in which the region of rejection is on only one side of the sampling distribution, used when testing a directional hypothesis.