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One part of Bass and Avilio's Four I's theory is Individual Consideration,which means:
Cancerous Lesion
A pathological area of tissue that has undergone malignant transformation, leading to cancer.
Cues to Action
External or internal triggers that motivate individuals to take steps towards a health-related behavior change.
Rosenstock's and Becker's
Theorists associated with the Health Belief Model, which posits that a person's belief in a personal threat of an illness or disease together with a person's belief in the effectiveness of the recommended health behavior can predict health-related behaviors.
Health Belief Model
A psychological model that explains and predicts health behaviors by focusing on the attitudes and beliefs of individuals about health conditions.
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