Examlex
__________ did NOT occur in speakeasies.
Price Skimming
Setting the price of a new product higher than expected to recover development costs.
Penetration Pricing
Setting the price of a new product lower than expected to gain fast market share.
Development Costs
Development costs are expenses associated with the creation and design of new products or services, including research and development.
Breakeven Point
The level of production or sales at which total costs equal total revenue, meaning no net loss or gain is incurred.
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