Examlex
Effective strategy evaluation involves four fundamental activities.
Ultimate Consumer
The end-user of a product or service who purchases or experiences it for personal use, not for resale or further production.
Augmented Reality
A technology that superimposes a computer-generated image on a user's view of the real world, providing a composite view.
Experiential Retail
Experiential Retail refers to a store concept that offers customers interactive experiences and unique encounters beyond the traditional buying of goods.
Bricks And Clicks
Bricks And Clicks is a business model by which a company integrates both online (clicks) and offline (bricks) presences, often including retail stores and an online store.
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