In Spite of the Advantages of Global Standardization,many Firms Find

question 76

Multiple Choice

In spite of the advantages of global standardization,many firms find it necessary to:

• A)use the domestic marketing mix overseas.
• B)modify the present mix or develop a new one for overseas markets.
• C)use different marketing mixes overseas,to save money.
• D)use a single marketing mixes overseas,to save money.
• E)use the economic marketing mix overseas.

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Definitions:

Fredrickson and Roberts

Scholars known for their work in psychology and feminist theory, particularly for the objectification theory which examines the effects of societal objectification on women.

Prioritize Appearances

Giving primary importance to the way things look or seem, often at the expense of deeper values or truths.

Objectify

The act of treating a person or a group of people as an object or commodity, often reducing human beings to their physical attributes or sexual appeal.

Female Politicians

Female politicians are women who are actively engaged in politics and hold or aspire to hold a position in government or political organizations.