The Total Product

question 30

Multiple Choice

The total product:

• A)is what the customer buys,it includes physical product,brand name,and includes the package.
• B)is what the customer buys.
• C)includes the physical product and brand name.
• D)includes the package.
• E)includes the ad campaign that persuaded the customer.

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Definitions:

Psychological Essentialism

The belief that certain categories, such as biological species or social groups, have an underlying and unobservable essence that defines their identity.

Connectionism

An approach in cognitive science that models mental or behavioral phenomena as the emergent processes of interconnected networks of simple units.

Exemplar View

A perspective in psychology that suggests the classification or recognition of objects occurs by comparing them to a collection of specific examples or instances stored in memory.

Prototype View

A theory in cognitive science suggesting that mental categorization is based on the best or most typical example of a category.