The Attractions of Using the Internet as an International Advertising

question 21

Multiple Choice

The attractions of using the Internet as an international advertising medium include:

• A)A high number of users of the Internet read English or other common languages well.
• B)Internet communications are two-way,rather than one-way like newspaper ads.
• C)It is possible to tailor messages to the customer,based on answers to prior questions.
• D)a high number of users read English or other common languages well,communication is two-way,unlike newspaper ads,and it is possible to tailor messages,based on answers to prior questions.
• E)Internet communications is not affected by cultural variations.

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Definitions:

Volt-amperes

A unit of electrical power in an AC circuit equivalent to one volt multiplied by one ampere, used to measure apparent power.

VARs

An abbreviation for Volt-Ampere Reactive, a unit of reactive power in an electrical system, representing the non-working power in an AC circuit.

Watts

The unit of power in the International System of Units (SI), equivalent to one joule per second.

Peak-to-peak

The difference in voltage between the highest and lowest points in a waveform.