A Company Adhering to the Marketing Concept Will Likely Take

question 82

Multiple Choice

A company adhering to the marketing concept will likely take which of the following steps if it learned that its customers were dissatisfied with its product?

• A) hire more salespeople
• B) decrease its organizational overhead
• C) increase its advertising to underserved markets
• D) increase the number of outlets in which the product is sold
• E) conduct research to determine if its customers' needs have changed

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Definitions:

Anterior Chamber

The space within the eye that is filled with fluid, situated between the cornea's inner surface and the iris.

Reflexive Nature

Characteristic of an action or process taking place automatically as a reaction to a stimulus, without conscious thought.

Pupil

The adjustable opening in the center of the eye through which light enters.

Optic Axes

Imaginary lines that pass through the optical center of a lens or optical system, indicating the direction along which light travels through the system.