After Hearing His Company Criticized for Its Failure to Respond

question 122

Multiple Choice

After hearing his company criticized for its failure to respond to consumer needs,the CEO of a bank realized that his company needs to adhere to the marketing concept and implement a market-oriented strategy.Which of the following actions would be the best approach to achieving this goal?

• A) reorganize the company and make marketing its most important department
• B) hire new salespeople to find new customers
• C) expand the advertising budget to make potential customers more aware of its product offerings
• D) create cross-functional teams and instruct them to focus on creating greater customer value
• E) hire a new product development manager

---

Definitions:

Brand Conversation

Engaging dialogues between a brand and its audience, often facilitated through social media, aimed at enhancing brand presence and loyalty.

Retweet Tweets

The action of sharing another user's tweet to your own followers on Twitter.

Unethical Practices

Actions or behaviors that are considered morally wrong or unethical within the context of business, including dishonesty, fraud, and exploiting workers.

Informed Consent

Permission granted in the knowledge of the possible consequences.