Which Marketing Management Philosophy Focuses on the Question,"What Do Customers

question 4

Multiple Choice

Which marketing management philosophy focuses on the question,"What do customers want and need?"

• A) sales
• B) production
• C) product
• D) market
• E) internal

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Definitions:

Partial Reinforcement Effect

The tendency for a response that is reinforced after some, but not all, correct responses to be very resistant to extinction.

Continuous Reinforcement

A method of learning in which a behavior is reinforced each time it is performed, leading to faster acquisition of the behavior.

Continuous Reinforcement

A reinforcement schedule in which every occurrence of the instrumental response (desired response) is followed by the reinforcer.

Fixed Interval

A schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed, encouraging a pause after receiving the reward and a higher rate of response as the time for the next reward approaches.