Marketers Interested in Offering Customer Value Can

question 13

Multiple Choice

Marketers interested in offering customer value can:

• A) offer products that perform
• B) give the consumer facts
• C) offer organization-wide commitment to service and after-the-sale support
• D) avoid unrealistic pricing
• E) do all of these

---

Definitions:

Defendant

The party sued in a civil lawsuit or the party charged with a crime in a criminal prosecution.

Good Samaritan Act

Legislation that offers legal protection to people who give reasonable assistance to those who are injured, ill, in peril, or otherwise incapacitated.

Felony

Crime sufficiently serious to be punishable by death or a term in state or federal prison.

Case Law

Law established by previous court decisions and based on the principle of precedent rather than on statutes or regulations.