A Company Adhering to the Marketing Concept Will Likely Take

question 82

Multiple Choice

A company adhering to the marketing concept will likely take which of the following steps if it learned that its customers were dissatisfied with its product?

• A) hire more salespeople
• B) decrease its organizational overhead
• C) increase its advertising to underserved markets
• D) increase the number of outlets in which the product is sold
• E) conduct research to determine if its customers' needs have changed

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Definitions:

Contract

A legally binding agreement between two or more parties that outlines the terms and conditions of their relationship or transaction.

Child Safety Seats

Devices installed in vehicles to protect young children from injury or death during collisions.

Automobiles

Self-propelled vehicles designed for transport on public roads, commonly used for personal and commercial transportation.

Left-Brained

Refers to a person who is thought to have a cognitive preference for analytical and logical processing, traditionally associated with the left hemisphere of the brain.