Procter & Gamble Decided to Address the Fact That Hispanic

question 130

Multiple Choice

Procter & Gamble decided to address the fact that Hispanic women are more likely to die from breast cancer because they're reluctant to get mammograms or discuss screening.So P&G brought screening to the supermarket,parking mobile mammography vehicles in grocery store parking lots in Texas and inviting shoppers in for free x-rays.Tie-ins with local hospitals assured that women with suspicious films got follow-up care.P&G adopted a _____ orientation to achieve this goal.

• A) promotional
• B) societal marketing
• C) customer
• D) marketing
• E) product

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Definitions:

Health Psychologist

A professional who specializes in understanding how psychological, behavioral, and cultural factors contribute to physical health and illness.

Preventing Illness

The practice of engaging in behaviors and interventions that aim to reduce the risk of disease development, including vaccinations, healthy lifestyle choices, and environmental changes.

Hospital

A medical facility where patients receive care from specialized medical and nursing personnel, equipped with specialized healthcare apparatus.

Health Psychologists

Experts focused on examining the ways in which biological, psychological, and social elements influence both health and sickness.