Frequent-Flyer Programs Are an Example of Financial Incentives to Customers

question 93

Multiple Choice

Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing patronage.After flying a certain number of miles or flying a specified number of times,the frequent-flyer program participant earns a free flight or some other award such as free lodging.Airlines that use frequent-flyer programs are practicing:

• A) commitment selling
• B) transaction marketing
• C) transformational marketing
• D) marketing engineering
• E) relationship marketing

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Definitions:

Recognizing Receivable

The accounting process of recording revenue when earned and receivables that are expected to be collected, regardless of cash receipt.

Allowance Account

An account used to record reductions in the book value of accounts receivable due to potential future defaults on payments.

Doubtful Accounts

Doubtful accounts represent receivables that a company is uncertain to collect, typically categorized separately to reflect potential losses.

Cash Discount

A reduction in the invoice amount by the seller if the buyer pays their bill within a specified time frame, incentivizing prompt payment.