One of the Reasons Given for the Decline of the Passenger

question 18

Multiple Choice

One of the reasons given for the decline of the passenger rail industry in the United States is that the industry defined its mission as trains and not as transportation sources.The railroad industry failed to:

• A) define its mission in terms of the benefits its customers seek
• B) ignore the marketing concept of serving customer needs and wants
• C) realize "customers only want what they know"
• D) have a sales orientation
• E) empower the consumer

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Definitions:

Permanent Workforce

Employees who are hired for long-term employment, offering stability and continuity within an organization.

Telecommuting

A work arrangement in which employees do not commute to a central place of work, instead working via electronic communications from a remote location, often their home.

Commuting

The act of traveling between one's home and place of work on a regular basis.

Fixed Hours

A work schedule where the employee is required to work a specific set of hours.