Discuss the Elements Needed to Implement Successful Relationship Marketing Strategies

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The Answer is Most successful relationship marketing strategies depend on:

CUSTOMER-ORIENTED PERSONNEL.An employee may be the only contact a customer has with the firm,so in that customer's eyes,the employee is the firm.Any person,department,or division that is not customer-oriented weakens the positive image of the entire organization.

TRAINING.Training is important to implement the other elements.

EMPOWERMENT.Delegation of authority to solve customer problems quickly,usually by the first person that the customer notifies regarding a problem.

TEAMWORK.Collaborative efforts of people to accomplish a common objective.Job performance,company performance,product value,and customer satisfaction all improve when people in the same department or work group begin supporting and assisting each other and emphasize cooperation instead of competition.

Discuss the Elements Needed to Implement Successful Relationship Marketing Strategies

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