To Create a Competitive Advantage That Is Sustainable Over Time,the

question 49

Multiple Choice

To create a competitive advantage that is sustainable over time,the international company should try to develop competencies that:

• A)create value for customers and for which they are willing to pay.
• B)are easy to imitate or substitute for.
• C)are expensive to develop and maintain.
• D)create value for manufactures and for which they are willing to pay.
• E)require only man power.

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Definitions:

Future Consumers

Individuals or entities that are potential customers of a product or service in the future, highlighting the importance of market forecasting and trend analysis for businesses.

Black Box

A system or device whose internal workings are not revealed or are unknown but can be understood based on its input and output behavior.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and desires.

Market Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristic.