Examlex
When the U.S. military contracts out security details in war zones, it is engaged in privatization.
Earned Reach
The exposure a brand or content receives organically, through word-of-mouth, shares, or mentions by users, as opposed to paid advertising.
Brand Engagement
The process of forming an emotional or rational attachment between a consumer and a brand, often through marketing strategies.
Social Lock-in
A situation in digital and social environments where users become dependent on a social network or technology, making it difficult for them to leave because of the high costs, efforts, or consequences of switching platforms.
Social Contacts
Individuals within one's social network, including friends, family, colleagues, and other connections made through social media platforms.
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