Chouinard,the Founder of Patagonia,observed That

question 24

Multiple Choice

Chouinard,the founder of Patagonia,observed that

• A)triple bottom line accounting is the way to build sustainability.
• B)compassion is the first step in sustainability.
• C)our approach to fossil fuel consumption is clearly unsustainable.
• D)No business can be done on a dead planet.

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Definitions:

Marketing Activities

Encompasses various actions and strategies companies employ to promote and sell their products or services, including advertising, sales promotions, and public relations.

B2B

Business-to-Business, a model involving the exchange of products, services, or information between businesses, rather than between businesses and consumers.

B2C

Business-to-Consumer, a model where businesses sell products or services directly to individual consumers.

C2C

Consumer-to-Consumer (C2C) refers to transactions conducted between two consumers, typically facilitated by a third-party platform such as online marketplaces.