Making Sure Products Are Available When and Where Customers Want

question 60

Multiple Choice

Making sure products are available when and where customers want them is the job of which element of the marketing mix?

• A) advertising strategies
• B) production strategies
• C) product strategies
• D) promotion strategies
• E) distribution strategies

Recognize conditioned responses (CR) and unconditioned responses (UR) in various conditioning scenarios.

Describe the process by which neutral stimuli become conditioned stimuli.

Explain the processes of acquisition, extinction, spontaneous recovery, and generalization in classical conditioning.

Apply principles of classical conditioning to real-life situations and experimental examples.

---

Definitions:

Contiguous

Adjacent or sharing a common border; physically touching or next to each other.

Fear Conditioning

A learning process where an individual associates a previously neutral stimulus with an aversive event, leading to the elicitation of a fear response to the neutral stimulus.

Fearful Anticipation

The preoccupation or worry over a potential future event that might result in negative outcomes.

CR

In the context of classical conditioning, CR stands for Conditioned Response, which is the learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus.