DeFeet International DeFeet International Started as a Cyclist Sock Company. the Founder

question 56

Multiple Choice

DeFeet International
DeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but bright, bold, and flashy colored socks with cool graphics. These high tech socks were priced around $10 a pair. Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking and snow gear. Their products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the serious athlete. They also have a custom department where socks, armskins, and gloves can be customized with any motif including sponsor types of logos like Michelin, Pabst Blue Ribbon, or BP. Even kids can enjoy DeFeet's high quality socks. DeFeet's products can be found in retailers across the world, in more than twenty countries, like Israel, Australia, Belgium and the United States. More than two-dozen online retailers also carry their products.
-Refer to DeFeet.DeFeet's _____ includes retailers and online retailers throughout the world.

• A) product strategy
• B) place strategy
• C) price strategy
• D) promotion strategy
• E) positioning strategy

Comprehend the concepts of takt time and its significance in balancing assembly lines.

Identify the functions and advantages of product-oriented and process-oriented layouts.

Recognize the role of customization and value-added activities in warehouse layouts.

Learn the methodology of assembly line balancing and its impact on production efficiency.

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Definitions:

Fixed Expenses

Costs that remain constant in total regardless of changes in the level of activity or volume of output.

Break-even Sales

The amount of revenue required to cover all fixed and variable costs associated with running a business, resulting in neither profit nor loss.

Northern Division

A geographical or organizational segment of a company responsible for operations in the northern region.

Fixed Expenses

Costs that do not change in total with the level of activity or production volume within a relevant period.