All of the Following Are Elements of the Marketing Plan

question 8

Multiple Choice

All of the following are elements of the marketing plan EXCEPT:

• A) business mission statement
• B) situation analysis
• C) target market strategy
• D) marketing mix
• E) portfolio analysis

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Definitions:

Expert Testimony

An opinion offered by someone who is an authority on the subject under discussion.

Analogous Testimony

A statement made in comparison, showing similarity or parallelism with another situation.

Lay Testimony

An opinion or a description offered by a nonexpert who has firsthand experience.

Rhetorical Questions

Questions asked for effect or to make a point rather than to elicit a direct answer.