In the Portfolio Matrix,a Business Unit That Has Low Growth

question 97

Multiple Choice

In the portfolio matrix,a business unit that has low growth potential and a small market share is called a(n) :

• A) widow
• B) problem child
• C) cash cow
• D) dog
• E) bust

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Definitions:

Level Of Significance

The probability of rejecting the null hypothesis in a statistical test when it is actually true, used as a criterion for judging whether an observed effect is statistically significant.

Upper-tail Area

The area under the probability density function of a continuous random variable to the right of a specified value, used in significance testing.

Pooled Proportion Estimate

A method used to estimate the combined proportion from two or more groups, assuming that the underlying proportions across groups are the same.

Null Hypothesis

A statistical hypothesis that assumes no significant difference or effect exists among the variables studied.