A(n)_____ Describes and Estimates the Size and Sales Potential of Market

question 55

Multiple Choice

A(n) _____ describes and estimates the size and sales potential of market segments of interest to the firm and assesses key competitors in these market segments.

• A) marketing orientation
• B) environmental scan
• C) marketing mix audit
• D) target market strategy
• E) market opportunity analysis

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Definitions:

Memory

The faculty by which the mind stores and remembers information, allowing past experiences to influence future behavior and cognition.

Schema

A cognitive framework or concept that helps organize and interpret information in the world around us.

Drinking Alcohol

The act of consuming beverages that contain ethanol, which can affect the body and mind in various ways depending on the amount and frequency of consumption.

Explicit Memory

The system for long-term storage of conscious memories that can be verbally described.